The Bromont Open 2024, presented by Desjardins, marked a decisive turning point for professional golf in Quebec. As the only Quebec stop on the North American PGA TOUR Americas circuit, the tournament attracted international golf attention. Renamed this year as the “Bromont Open” (formerly the Quebec Open), the event not only exceeded expectations in terms of participation and organization but also created an atmosphere filled with pride and emotion for all participants and spectators.
Event: Bromont Open Tournament (formerly the Open) Dates: July 15 to 21, 2024 Location: Golf Château-Bromont, Bromont, Quebec Weather: Five days of exceptional weather, offering a magical setting for a memorable sporting event. Major Sponsors: Caisses Desjardins – Haute-Yamaska, 84DIX, Artopex, Norbec, Printeeze & 360autowrap, Durabac, and Domaine Château-Bromont.
The Highlights
A High-Level Competition
- International Participation: Over 250 professional golfers from 16 countries in Asia, Europe, and America competed, offering a top-tier sporting spectacle.
- Intense Qualifications: 130 players attempted to qualify at the Cowansville course, with only 4 spots available for the main tournament.
- Performance of Local Athletes: Quebec golfers such as Joey Savoie, Laurent Desmarchais, and Jean-Philip Parr shone, exciting the local crowd.
- Proximity Challenge – Presented by 84DIX: A precision competition highlighting the technical skills of the participants. Watch the event video
- Pro-Am: Desjardins Women’s Pro-Am, followed by the main Pro-Am. Watch the event video
Pro-AM 2024 – Women’s and Men’s Events in Pictures
Touristic and Economic Impact
- Record Attendance: Over 5,500 spectators attended the tournament, generating at least 1,800 overnight stays and boosting the local economy.
- Economic Benefits: The event generated an estimated $1 million for the region, highlighting the importance of the Bromont Open for regional economic development.
Charitable Donation and Eco-Responsibility
- Support to Local Organizations: A generous donation of $60,000 was distributed among four regional organizations: Fondation des sports adaptés, Maison Au Diapason, Fondation Christian Vachon, and Centre de pédiatrie sociale.
- Volunteer Engagement: More than 287 volunteers, orchestrated by Luc-André Nadeau, contributed to the success of the event. Their dedication was praised by all.
- Green Initiatives: Use of recycled products, composting of unused food, and offsetting GHG emissions by planting trees demonstrated the event’s ecological commitment.
Recognition and Future Prospects
A Success Recognized by the PGA TOUR Americas
As you may already know, this was the very first Quebec tournament since the inception of the PGA TOUR Americas, which now combines the Canadian and Latin American circuits. The circuit’s top management expressed their satisfaction with how the events unfolded.
“It was a very beautiful week. As always in Quebec, the spectators were very numerous and passionate. The local committee followed all our recommendations. The new tee boxes increased the level of difficulty, and it was very well received by the players, the staff, and the fans.”
— Russell Budd, Chief Referee of the PGA TOUR Americas
attended the tournament, expressing a high satisfaction rate. Their passion and enthusiasm created an electric atmosphere throughout the week.
contributed to the success of the event. Their dedication and hard work were essential to ensure a smooth and memorable experience for all.
was donated to four local organizations, reinforcing the tournament’s commitment to the community and highlighting the importance of the event beyond sports.
An Unforgettable Spectator Experience
Festive Programming
- Animations and Activities: Gourmet food stations, live music, and skill games punctuated the week, creating a family-friendly and convivial atmosphere.
- Special Evenings: The Wednesday benefit dinner was a highlight, with an auction where prizes valued at over $100,000 were sold after a vibrant Latin music performance by Étienne Drapeau.
Prestigious Facilities
- VIP Boxes: The 15 VIP boxes at the 18th hole offered a breathtaking view of the course, allowing spectators to enjoy a unique immersive experience.
In Conclusion
The Bromont Open 2024 exceeded all expectations, both in terms of sports and social and economic impact. Thanks to flawless organization, high-level international participation, and exceptional community support, the event strengthened Bromont’s presence on the global golf map.
The hope for a return in 2025 is more present than ever, driven by the enthusiasm of players, spectators, and the governing bodies of the PGA TOUR Americas. This tournament not only celebrated the sport but also consolidated community ties and highlighted the importance of social and environmental commitment.
We would like to warmly thank the 5,500 spectators, the 287 volunteers, the partners & sponsors, and all those who contributed to making this first edition of the Bromont Open a RESOUNDING SUCCESS!
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